27 Aug '16, 1pm

What is game theory and can it be applied to PPC marketing?

What is game theory and can it be applied to PPC marketing?

Consult a lawyer: I am not a lawyer. If, for any reason, you feel the urge to go talk to competitors about any of this stuff, seek professional legal advice. Check the AdWords T&Cs: I’ve checked the AdWords terms and conditions and didn’t find anything I discuss here to be in violation of their policies. However, I’m not 100% sure on this point so, again, proceed at your own risk and consult a lawyer. This is all THEORETICAL: I’ve NEVER actually done any of what is discussed below myself. I just think it’s interesting to think about.

Full article: https://searchenginewatch.com/2016/08/16/what-is-game-the...

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