26 Aug '16, 5pm

7 Ways to Get Your Local SEO Clients to Embrace Content

Yes, I speak to loads of local businesses & I hear the same thing so often. My approach is to ask them how much one new client is worth to their business. Not just the initial sale but the referrals & also any business they get from them over the next few years. Then I ask them how they would feel if they were able to pick up an extra client every week or maybe every day through the organic searches. That normally gets their attention! If their competitors have the same opinion (that blogging is not a priority) then that is an opportunity for them that they should take hold of and get a advantage over them. We recently did some research on over 500 UK local B2Bs & we found that one of the 4 major factors that separated Best in Class websites from the industry average was number of pages. Best in Class averaged 102 whilst the lower ranked sites averaged 48 pages. I think th...

Full article: https://www.searchenginejournal.com/7-ways-get-local-seo-...

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