06 Aug '16, 7pm

5 Tips for Voice #Search and #Ecommerce Success

5 Tips for Voice #Search and #Ecommerce Success

Make everything relevant and specific to your audience—from closely matched search terms in URLs to creating content based on user search query data trends. Ensure access to information is logical, fast, and reflecting user click insights. Enable two-way communication with your website 24/7. Ask users what their experience with your website has been and for improvements. Doing this after point of sale works well. Ask front line staff for frequently asked questions, customer needs, and satisfaction points—then ensure these are reflected in the website copy. It is important to be conversational in the tone of the content created. Remember voice search is about facilitating conversation. Reduce industry jargon and integrate user terminology where applicable. Minimize clicks from landing page to purchase. Voice searchers need the fastest route to their destination you can prov...

Full article: https://www.searchenginejournal.com/5-tips-for-voice-sear...

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