01 Aug '16, 12pm

7 Things Marketers Need to Know About AdWords Store Visit Conversions by @LarryKim

E-commerce sales totaled more than $341 billion in 2015. That’s huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google. That’s why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving. Thus far, Google has measured more than 1 billion store visits. But not every business has access to this powerful metric. At the Google Performance Summit – where Google announced Expanded Text Ads, new local search ads, and gave us a preview of the new AdWords interface – in-store conversions were one of the huge topics of conversation, and Google promised this metric would soon become more widely available to more businesses. If you’re a local business...

Full article: https://www.searchenginejournal.com/7-things-marketers-ne...

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