Merkle’s early data on expanded text ad CTRs: r...
Merkle points out a few caveats when looking at this data. Little is known about the auction conditions for ETAs, such as ...
SearchCap: AdWords reports, CTR data & Google M...
Merkle’s early data on expanded text ad CTRs: Results are mixed Jul 29, 2016 by Ginny Marvin The agency looked at expanded...
SearchCap: AdWords reports, CTR data & Google M...
Merkle’s early data on expanded text ad CTRs: Results are mixed Jul 29, 2016 by Ginny Marvin The agency looked at expanded...
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ETAs are now running along with standard ads. With a change of this magnitude and scale, introducing ETAs this way was a n...

Expanded Text Ads: from quirks to testing metho...
ETAs are now running along with standard ads. With a change of this magnitude and scale, introducing ETAs this way was a n...

Good AdWords Updates: Expanded Text Ads, Respon...
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on th...
Google expanded text ads are live, and device b...
As Sundeep Jain, who oversees text ads at Google, told the audience at SMX Advanced in June, existing standard ads will co...
AdWords Editor updated to support expanded text...
Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads...

Hacker News - Is the software defined data cent...
Speaking at the imec Technology Forum in Brussels earlier this year, Padmasree Warrior, a strategic advisor at Cisco, note...

Expanded Text Ads: Are they living up to the hype?
Don’t assume they’ll achieve better performance than your standard ads and forget about them once they’re implemented. As ...