28 Jul '16, 7pm

How To Run A Great Marketing Brainstorm: The Creative Warm-Up

Group Trust Putting yourself out there with a crazy idea is scary. This is something we’re great at as kids. A few years back, I was watching my friend’s five-year-old while he was out. On a walk, we stopped to pick some blackberries. After eating a few, I feigned a dizzy spell and proclaimed that the blackberries were turning me into a bear. I quickly reminded her that she had eaten some blackberries as well. Without hesitation, she began her transformation as well. Within minutes, we were two bears foraging for more blackberries with only grunts and growls to communicate. Try doing this with another adult – they’ll look at you like you belong in an insane asylum. Unfortunately, we learn to quiet our creative minds down as we get older because we fear being made fun of or getting rejected. David Keley, founder of IDEO, delivers a really amazing talk about creative confide...

Full article: https://www.portent.com/blog/great-marketing-brainstorm-w...

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