30 Jun '16, 11am

Citation Building is How Customers Find Local Businesses by @DholakiyaPratik

Citation Building is How Customers Find Local Businesses by @DholakiyaPratik

Finding local businesses is rapidly becoming what the internet is for. Four out of five mobile phone and tablet owners use their devices to search for local business information, and 80% of those searches result in a purchase. Further, according to data from Google , 50% of consumers who made a search by mobile made a purchase in store within 24 hours: That’s great, right? Yes, it is. But it works a little differently than traditional SEO. “Long distance” SEO is increasingly about content optimization and integration, while local SEO is far more about citation building – getting your name and address mentioned by local sites with authority. David Daniels, in an article on Search Engine Watch, calls citation building “the new link building.” Citations and prominence have a huge impact on whether your local business shows up in SERPs or not. And since search is how customers...

Full article: https://www.searchenginejournal.com/citation-building-cus...

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