29 Jun '16, 8pm

SearchCap: Shopping campaigns, common SEO mistakes & a product search survey

SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Shopping campaigns: Play like every day is a holiday Jun 29, 2016 by Alexander Paluch What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The definitive SEO audit part 2 of 3: Content and on-site Jun 29, 2016 by Dave Davies In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way. 5 more super-common SEO mistake...

Full article: http://searchengineland.com/searchcap-shopping-campaigns-...

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5 more super-common SEO mistakes content market...

searchengineland.com 29 Jun '16, 8pm

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an opt...

SearchCap: Dynamic search ads, Google Keyword P...

searchengineland.com 30 Jun '16, 8pm

Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve ov...

Nine considerations for movie-based SEO outreach campaigns

Nine considerations for movie-based SEO outreac...

searchenginewatch.com 06 Jul '16, 2pm

For large, officially backed, movie campaigns relationships should be built in advance. Ideally no brand should be in the ...

5 more super-common #SEO mistakes content marke...

searchengineland.com 01 Jul '16, 7pm

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an opt...

Survey: Amazon beats Google as starting point for product search

Survey: Amazon beats Google as starting point f...

searchengineland.com 28 Jun '16, 10pm

A survey of 1,000 US consumers conducted by PowerReviews found that Amazon is the preferred starting point for product sea...

5 More Super-Common #SEO Mistakes Content Marke...

searchengineland.com 03 Jul '16, 11pm

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an opt...

SEO? SEM? SMX East has you covered.

SEO? SEM? SMX East has you covered.

searchengineland.com 29 Jun '16, 8pm

One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM . This year’s SMX East ...

#ecommerce

searchenginejournal.com 04 Jul '16, 10am

E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a s...

Google opens Customer Match to Shopping Campaigns

searchengineland.com 28 Jun '16, 11am

Google is extending its Customer Match feature to Shopping Campaigns, enabling retail marketers to target (or exclude) cus...