28 Jun '16, 6pm

SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

The bad and the ugly side of automation is that you can automate specific elements, like keyword builds, that can lead to failure due to bad data or unscalable management. For instance, Caitlin shared an example of how automating keyword builds can create multi-million-keyword accounts that are difficult to manage or have little data behind them, causing an increase in time needed to manage the account. To address part of the ugly side of automation, Caitlin suggests that clean query mapping can help you enable effective bidding and reduce the amount of time you spend playing Query whack-a-mole.

Full article: http://searchengineland.com/smx-advanced-2016-recap-harne...

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