28 Jun '16, 3pm

Why Google is mining local business attributes

Why Google is mining local business attributes

It’s important that businesses manage their attributes as precious location data assets, if for no other reason than that publishers are doing so. I call publishers (and aggregators who share information with them) data amplifiers because they amplify a business’s data across all the places where people conduct local searches. If you want people to find your business and turn their searches into actual in-store visits, you need to share your data, including detailed attributes, with the major data amplifiers.

Full article: http://searchengineland.com/google-mining-local-business-...

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