28 Jun '16, 12pm

#SEO

#SEO

China is cracking down again on search content. Partly in response to the tragic death of college sophomore Wei Zexi, China is now requiring search engines to “report banned content and verify advertisers’ qualifications,” according to Bloomberg . The report says that “banned information” cannot be maintained or presented in any form in search results (links, cached pages, recommendations and so on). Beyond this, search engines will be required to identify and report sites that contain any banned content. As mentioned, this ostensibly arises out of Wei Zexi case. He died earlier this year after pursuing a bogus cancer treatment advertised in Baidu search results. Previously, China didn’t regulate claims in search ads. There was a public outcry in China expressing concern that Baidu was misleading Chinese consumers. Reportedly, many people in China were unaware that links a...

Full article: http://searchengineland.com/chinese-government-cracks-sea...

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