28 Jun '16, 11am

How do people view search engine results pages?

The F-shaped pattern has been the commonly understood way in which web users browse sites and search results. Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference? An eyetracking study carried out by ConversionXL looks into this question, comparing the results with previous studies. Here are a few key findings from the article… The F-pattern no longer holds up The F-pattern was something discovered during testing by Jakob Nielsen . The finding being that users read or scan pages in two horizontal movements followed by a vertical movement. Thus the F-shape. For search results, as in the example shown on the right below (this is from 2006) we can see that the first two or three results attract most attention, while results below four or five downwards attract less interest....

Full article: https://searchenginewatch.com/2016/06/28/how-do-people-vi...

Tweets

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@sewatch

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#SEO

#SEO

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navy.mil 29 Jun '16, 3am

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