27 Jun '16, 2pm

RLSA and Customer Match: using smart segmentation for big wins

Use Average Order Value: Segmenting out audiences by high AOV, mid AOV, and low AOV helps determine which audiences tend to purchase our more expensive, luxury/premium type products and those who go after the cheaper items. Use gender-specific categories: If your customers have purchased men’s clothing, accessories, or products or women’s clothing, accessories, or products, make sure your segments reflect that. Segment by brands/line of product: If you have certain types of brands or lines of products, you may want to segment customers out by the brand/product line they’ve purchased.

Full article: https://searchenginewatch.com/2016/06/27/rlsa-and-custome...

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