27 Jun '16, 2pm

Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more: During a ke...

In a keynote discussion at SMX Advanced Thursday, Google’s Sundeep Jain, Director of Product Management for Search Ads, discussed the roll out for Expanded Text Ads, what brought about the green Ad label for text ads, and a couple of product announcements among other topics. Jain oversees ads quality, personalization, formats, user interface, and optimization for text ads. He also leads the product strategy and design of some of the vertical-specific search ads, like the interactive automotive ads on mobile. Here’s what Jain shared in his wide-ranging keynote: Expanded Text Ads: A total rethink We know some advertisers have already been white-listed to start testing the new ad format that allows for two, longer headlines and a longer description, but little has been said about what the roll out will look like. Jain said that first and foremost advertisers need to rethink t...

Full article: http://searchengineland.com/google-sundeep-jain-smx-keyno...

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