25 Jun '16, 11pm

Cross channel marketing: three tips from our customer journey report

“Today, the process that shoppers go through online is much more complex and varied. The new multi-channel journey is characterised by customers weaving in and out of online and offline using multiple devices and accessing information provided by a variety of sources, including fellow shoppers, wherever and whenever.”

Full article: https://searchenginewatch.com/2016/06/22/cross-channel-ma...

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