19 Jun '16, 2pm

New survey says Google Maps favored by nearly 70 percent of iPhone users

Earlier this week at Apple’s WWDC, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers. A year ago at the same event, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone. Apple Maps’ ascendancy over Google Maps on the iPhone was also confirmed by others at that time. Reportedly, there are more than five billion searches or “requests” on Apple Maps each week. I haven’t seen an updated figure. Seeming to directly contradict all of that, a new survey of just over 2,000 US adults from Fluent argues that Google Maps is the favorite mapping app for both Android and iPhone users. Google Maps is the favorite for nearly 70 percent of respondents, and Apple Maps gets the nod from only 13 percent of iPhone users. How do we reconcile the survey findings above...

Full article: http://searchengineland.com/new-survey-says-google-maps-f...

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