02 Jun '11, 3am

Download your copy of PPC Basics

PPS. You can find out more about AdWords and PPC in Ian Howie's more comprehensive step-by-step guide to PPC strategy, Wordtracker Masterclass book: Google Adwords PPC Advertising. It's laid out in the same easy-to-follow style as this PPC Basics guide and contains more than 150 screenshots, charts and images to help you quickly grasp key concepts and immediately put them to use.

Full article: http://www.wordtracker.com/academy/ppc-basics-download