14 Jun '16, 5pm

7 Big Changes Coming to Snapchat Ads by @DannyNMIGoodwin

More Snapchat ads are coming. In a bid to increase revenues, the 4-year-old social network, now with more than 150 million daily active users , has revealed new details about how brands can advertise on the platform heading forward. Here are seven massive changes coming to Snapchat ads. 1. Snap Ads Between Stories Snapchat users watch a ton of videos – 8 billion per day . Now Snapchat users will occasionally see more of them – in the form of a 10-second vertical video ad that appears between stories. Audio will be on by default. Snapchat said they will be conservative early on, as they don’t want to ruin the user experience with too many ads. “Something that I think often gets lost is that ad effectiveness can be inversely correlated with the number of ads that the viewer sees,” Peter Sellis, the company’s head of monetization product, told AdWeek . “If you see 50 ads in a...

Full article: https://www.searchenginejournal.com/snapchat-ads/165906/

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