30 May '16, 10am

How to Use Sequential Retargeting in Google Adwords for YouTube

How to Use Sequential Retargeting in Google Adwords for YouTube

I rarely encounter marketers who have YouTube retargeting on their digital marketing plan. People try this once and usually 'aren't ready' to waste their money for an existing audience. Why is that? Lack of knowledge or curiosity? In this post I'd like to fight this unwillingness to try new features and explain the this remarketing feature for everyone (a pretty tough task knowing the difference in backgrounds and goals in our professional lives). Adwords for YouTube: Remarketing Strategy Let's begin with the basics. Retargeting can help to re-engage your audience and assist every stage of the conversion funnel. It's as simple as that. When creating campaigns in Google AdWords for YouTube, you can use the standard audiences (provided by Google) and custom tailored to target on YouTube. What's an audience? People with similar behaviors, similar watching history or simply th...

Full article: http://www.reelseo.com/sequential-retargeting-youtube/

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