24 May '16, 4pm

Google AdWords to break up tablet & desktop and enable a mobile base bid

Over the past year or two, it has felt increasingly awkward to have bids tied to desktop when mobile usage has been ascending so rapidly. For some advertisers, it has been a growing challenge to scale mobile when bids are handcuffed to a limited desktop multiplier. To address this imbalance, Google announced that advertisers will be able to set individual bid adjustments for each device type, including mobile, desktop and tablet.

Full article: http://searchengineland.com/google-adwords-break-tablet-d...

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