04 Oct '12, 10am

Why Big Content Is Worth the Risk

Why Big Content Is Worth the Risk

Remember what I said about easy not giving you a competitive advantage? Easy is easy to copy, but big builds barriers. The Algo History wasn’t the first piece of its kind, so we knew we had to do it bigger and better – once we were done, we raised the bar for everyone after us. I’m not conceited enough to think that no one can ever write about the topic again or that someone won’t do it better someday, but expectations are higher now, and that makes the competition’s job tougher. In search, these barriers even become self-building – big content that gets links and social mentions climbs the rankings, getting more links, and on and on. It builds traffic, it builds brand, and it builds walls that people who are stuck on easy will never be able to climb.

Full article: http://www.seomoz.org/blog/why-big-content-is-worth-the-risk

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