30 Apr '16, 4pm

Don't overestimate the value of visitor traffic to your website.

Don't overestimate the value of visitor traffic to your website.

Traffic metrics themselves can be easily manipulated. And many web marketers actually engage in practices that are designed to drive up visitor hits to the site without any consideration as to whether those visitors are the site’s target audience. For many, this is just old-fashioned SEO. Their job is to get rankings (and traffic), but it’s up to the business to convert that traffic into customers.

Full article: http://www.polepositionmarketing.com/emp/value-visitor-me...

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