25 Apr '16, 5pm

4 Tips For Successful Event Marketing by @megcabrera

4 Tips For Successful Event Marketing by @megcabrera

Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and where your target audience is. Events are a good channel to strengthen your brand, but how do you know that you are doing it right? Here are four tips to successful events marketing: Identify Your Event Goals Since your competitors are doing it, why shouldn’t you, right? Wrong. Know the reason why you want to hold an event in the first place. Is it tied in with your overall marketing strategy? Is your target audience in this avenue? How many would you like to reach? Will it give you a certain amount of profit? Will it strengthen your brand equity? There are countless event goals you can target, but make sure that it’s cohesively aligned with the over-all goals ...

Full article: https://www.searchenginejournal.com/tips-successful-event...

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