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30 Sep '12, 8pm

How to Prepare for AuthorRank and Get the Jump on Google | SEOmoz

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a company "spokesperson" who would never leave the company and gets all the Authorship credit, I think there's a lot to be said by playing by Google's rules. We know that that's something they're frown upon. The honest truth of it is that we know Google's trying to reward real, human subject matter experts. In this case, they're not concerned with equal opportunity; they want to promote people who are actually authoritative, who are well-written/spoken, and who will respond to comments and questions. The system is designed so that people who don't mee that criteria don't get a "bonus". That's the point. I really and truly feel that companies are going to need to be shown the value of letting their employees and teams define them when it comes to author-influ...

Full article: http://www.seomoz.org/blog/how-to-prepare-for-authorrank-...

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How to Prepare for AuthorRank and Get the Jump ...

seomoz.org 30 Sep '12, 8pm

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a com...

How to Prepare for AuthorRank and Get the Jump ...

seomoz.org 24 Sep '12, 4am

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a com...

How to Prepare for AuthorRank and Get the Jump ...

seomoz.org 23 Sep '12, 2pm

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a com...

How to Prepare for AuthorRank and Get the Jump ...

seomoz.org 23 Sep '12, 9am

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a com...

How to Prepare for AuthorRank and Get the Jump ...

seomoz.org 22 Sep '12, 2am

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a com...

How to Prepare for AuthorRank and Get the Jump ...

seomoz.org 21 Sep '12, 8pm

If you’re a consultant working with a medium or large brand and you’re hoping to get a head start on AuthorRank, you may h...

Writing killer content is more important than e...

seomoz.org 21 Sep '12, 9pm

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a com...

How to Prepare for AuthorRank and Get the Jump ...

seomoz.org 21 Sep '12, 4pm

If you’re a consultant working with a medium or large brand and you’re hoping to get a head start on AuthorRank, you may h...

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