Triple Bottom Line Thinking for Social Media

Triple Bottom Line Thinking for Social Media

We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. The good news is that, as practitioners, we can guide our clients towards positive experiences by embracing a triple bottom line mentality . This practice allows us to avert the shouting match and instead ensure a true dialogue by starting conversations around our clients, engaging with the right audiences, and enhancing what is being discussed.

Full article: http://www.techipedia.com/2012/triple-bottom-line-thinking/