27 Sep '12, 1pm

Closing The Loop From Mobile Search To Mobile Payment Systems

Closing The Loop From Mobile Search To Mobile Payment Systems

As the adoption of smartphones increases, consumers are becoming comfortable using their smartphones and tablets to buy goods, transfer money and perform many different kinds of financial transactions. A new study by comScore reports 80% of U.S. smartphone owners accessed mobile commerce sites and apps in July (85.9 million total). According to Google’s Our Mobile Planet: United States , penetration is currently 44% of the U.S. population, and 66% access the Internet daily. Retailers can engage these always-connected consumers by adopting a mobile strategy that includes having an optimized mobile storefront and a mobile payment system. Optimized Mobile Storefronts Because mobile devices have changed consumer behavior, especially the way consumers shop, having an optimized mobile storefront becomes critical for engaging consumers across the many different paths to purchase....

Full article: http://searchengineland.com/2-ways-to-boost-business-mobi...

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