31 Mar '16, 5pm

AdGooroo releases travel and retail keyword results after Google’s right rail ad change: Overall, the number o...

AdGooroo has released its second look at the impact of Google eliminating text ads in the right rail on desktop search results. The two analyses — one on retail keywords, another on travel keywords — tell similar stories: a reduction in the number of advertisers competing in the auctions, slight increases in cost-per-click on average, but big swings at the individual keyword level.

Full article: http://searchengineland.com/google-right-rail-impact-trav...

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