31 Mar '16, 3pm

First-page minimum bids continue to rise in wake of Google desktop SERP changes

First-page minimum bids continue to rise in wake of Google desktop SERP changes

We’re just about a month out from Google’s sweeping changes to desktop SERPs , in which text ads were removed entirely from the right-hand rail and the number of text ads appearing above organic results increasingly grew to four, where there used to be three. As we reported a couple of weeks ago, the overall impact of the change hasn’t been dramatic , with at most minimal shifts in CPCs and traffic. Two observations included in our previous analysis were: Rising first-page minimum bids for non-brand text ads, as the total available ad inventory decreased from a maximum of 11 text ads per page to seven. Decreasing top-of-page minimum bids for non-brand text ads, as the total available ad inventory above organic results increased from three to four for some searches. In the days since, we’ve seen first-page minimums continue to steadily increase, while top-of-page minimums a...

Full article: http://searchengineland.com/first-page-minimum-bids-conti...

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