31 Mar '16, 1pm

How to track clicks to offline sales from a B2B lead generation website

Set up a UserID view in Google Analytics (GA) – You need to create a new view that will have the sole purpose of presenting all sessions and activity that has a UserID associated with it. Output that UserID at every opportunity – The most important time to do this is during the session that they originally make an enquiry in. Your technology needs to be integrated enough and capable of saving information submitted in a form in your CRM, getting the ID from that CRM record and then outputting it to the “Thank you” page of the form that the user has just submitted. Once this ID is output in the original, lead generating session you have the ability to join your offline activity with that session. More importantly, you will better understand the channels that drove it. Find out more information here: https://support.google.com/analytics/answer/3123662?hl=en Inject offline act...

Full article: https://searchenginewatch.com/2016/03/31/how-to-track-cli...

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