31 Mar '16, 5am

@portentint

Note: If you don’t know what D&D (Dungeons and Dragons) is, you should probably leave. Avoid eye contact with this blog post. Step away slowly but do not run. Click the back button. For a DM (Dungeon Master—see the warning above), marketing’s a pretty good gig. You get to write. You get to do nerdy things on computers. You can even draw some maps, er, flow charts. First, though, let me explain something. You’re doomed Good DMs provide a great experience for players who navigate events and challenges in the game. Marketers provide a great experience for consumers who navigate events and challenges in their lives. It’s no coincidence that marketers and dungeon masters both refer to “campaigns,” either. Marketing is what dungeon masters do. Oh my GODS you’re a MARKETER . Dungeons & Dragons does corrupt you. Might as well put that blackened, withered cinder of your soul to goo...

Full article: https://www.portent.com/blog/internet-marketing/dungeon-m...

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