30 Mar '16, 4pm

Spotlight on Analytics 360, part of the Google Analytics 360 Suite

Spotlight on Analytics 360, part of the Google Analytics 360 Suite

Say you find a high-performing segment in Analytics 360 — such as customers who spend 50% more than average. As a marketer, you naturally want to cultivate this audience and find more people like them. Now you can share this segment with Audience Center 360, our data management platform, to learn even more about these customers (e.g. demographics) using 3rd-party and Google data. Then you can build new audiences with the same characteristics and reach them with programmatic ads via DoubleClick Bid Manager and other 3rd-party DSPs.

Full article: http://analytics.blogspot.com/2016/03/spotlight-on-analyt...

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