30 Mar '16, 3pm

How to use In-Page Analytics and how it can help boost conversions

Make sure you segment or have a category for each of the streams/referral sites that people may be coming from—whether it be social media or other sites. For each channel, you want to construct a separate report (this includes direct traffic as well). This will give a clearer picture of the differences in where your audiences are coming from. Make adjustments as you see fit. For example, if you have a CTA that is either not being clicked, or people are leaving your site once they do, then you probably need to readjust and reconfigure the way this particular element is presented. There may also be differences for certain audiences that you want to account for, but remember to prioritize places where you are getting the most traffic from. Find out where maximum click happens. For example, if it happens on the top left side of the page, then put your conversion links there. A...

Full article: https://searchenginewatch.com/2016/03/30/how-to-use-in-pa...

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