30 Mar '16, 3pm

Rev up the car shopping experience with Automotive ads

The way people shop for cars has changed. The days of going from dealership to dealership are over. People now turn to their smartphones in critical auto shopping moments to research models, find deals, and get real-time advice. In fact, 1 out of every 2 automotive searches on Google, like those for make and model, occur on smartphones1 - up 51% year over year.2 To help you reach these auto shoppers with the most relevant and useful experience in those critical micro-moments, we’ve fully rolled out Model Automotive ads, a new mobile ad format now available to all OEM automotive advertisers in the US. Engage shoppers in your mobile showroom Undecided auto shoppers turn to images to help narrow down their choices. Searches for “pictures of [automotive brand]” are up 37% year-over-year3 with 80% of those searches occurring on mobile.4 In fact, viewing images of cars and truck...

Full article: http://adwords.blogspot.com/2016/03/rev-up-the-car-experi...

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New: Google AdWords OEM Automotive Ads

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