30 Mar '16, 2pm

A century of celebrating Mom: smart ad strategies for the mother of all holidays

A century of celebrating Mom: smart ad strategies for the mother of all holidays

Product discoverability is of the utmost importance . Use the SKU column and unique identifiers to help differentiate product titles and descriptions that may only differ in size or color. Make sure all unique identifiers are consistent between data feeds, and use descriptive titles with all the relevant information as possible. Go beyond the required attributes and populate your feed with as many recommended attributes as possible for each product offer. The more information you make available in your title, the more likely your product ads will be shown for relevant searches.

Full article: http://searchengineland.com/century-celebrating-mom-smart...

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