30 Mar '16, 2pm

International PPC: How to deal with currency fluctuations

The Current Exchange Rate sheet. This is a table of the current exchange rates between various currencies, updated by Google every three to 20 minutes. Feel free to add in any currencies you are interested in; you can look up their three-letter currency code here . If for some reason it’s not providing you with the exchange rate, it could be that GOOGLEFINANCE doesn’t support exchange rates for that currency. The Detailed Exchange Breakdown sheet. This is for looking more deeply into the exchange rate trends — how much has it changed over the last month? Over the last year? After choosing a lookback window, it gives you the exchange rates at close for each day, as well as graphing them and giving you the highest, lowest and average values in that time. If you want this detailed breakdown for several different currencies at once, you can duplicate the sheet and have a diffe...

Full article: http://searchengineland.com/international-ppc-deal-curren...

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