30 Mar '16, 12pm

The Highest (and Lowest) Average CTRs in Google AdWords by Industry by @LarryKim

The Highest (and Lowest) Average CTRs in Google AdWords by Industry by @LarryKim

The Latest on Mobile Marketing: Marin's Benchmark Report In the current world of performance marketing, mobile is king, across channels and devices. By the end of the year, mobile ads will account for over half of all digital spend, overtaking desktop. It is more critical than ever for marketers to understand this landscape and capitalize on it. Get the report today . You might feel like your click-through rates (CTRs) are lagging a bit (or completely suck) — or maybe you think you’re doing really awesome with 2% to 5%, and you can’t stop patting yourself on the back…but how do you really know how your CTR looks? Think big picture. There are some industries you might just assume have lower than average CTRs , but without visible or consistent benchmarks, it’s impossible to know whether your performance is normal, actually ahead of the pack, or lagging far behind. We recent...

Full article: https://www.searchenginejournal.com/highest-lowest-averag...

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