29 Mar '16, 2pm

Three early results of Google removing right-hand side ads

You can see from the data below that traffic for positions below the organic listings has shifted up significantly and dropped in lower positions due to inventory restrictions. You also see an increase in traffic to positions 3 & 4 in the Top ads. While the increase is still noticeable, it is still <5% of total traffic in the post-right-hand-side-ad world. This implies that either we don’t manage a lot of brands that have ‘highly commercial’ queries or that the impact of adding a 4th position is still pretty small.

Full article: https://searchenginewatch.com/2016/03/29/three-early-resu...

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