29 Mar '16, 11am

Google: isSimilarTo Not Similar To Canonicals

All of you know what a canonical does, right? It basically is a 301 redirect designed for spiders only - more on that over here . But many of you do not know about the isSimilarTo schema. As defined by schema.org, it is a pointer to another, functionally similar product (or multiple products). One webmaster asked John Mueller of Google if it is treated by Google the same as Google treats a canonical. The answer is no. Here are the tweets: @cremf A rel=canonical is an indexing signal (which equivalent URL do you prefer?), I wouldn't compare that to isSimilarTo structured data. — John Mueller (@JohnMu) March 29, 2016 So they are not really similar at all. Good question, never seen it before.

Full article: https://www.seroundtable.com/google-issimilarto-not-the-s...

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