29 Mar '16, 11am

Google Analytics Tests Lifetime Value Report

Google Analytics Tests Lifetime Value Report

Google Analytics has added a new report to some analytics users reports named the Lifetime Value report. The Lifetime Value report shows the value of your different users acquired through different channels. Google explains the "report lets you understand how valuable different users are to your business based on lifetime performance across multiple sessions. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users."

Full article: https://www.seroundtable.com/google-analytics-lifetime-va...

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