29 Mar '16, 4am

Google is completely redesigning AdWords: Offers first peek

Feng said the redesign has been informed largely by talking to advertisers across the spectrum. Three common themes emerged. First, advertisers said it felt like AdWords has been built around products and features, rather than marketers’ needs and objectives. “How the navigation is laid out can be un-intuitive and comes with a high learning curve,” said Feng. Second, the platform has grown complex, with hundreds of features launching every year that stack up on each other. And third, the basic design looks and feels kind of dated. “The goal is to create a flexible platform for the future,” added Feng.

Full article: http://searchengineland.com/adwords-redesign-first-look-2...

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