28 Mar '16, 3pm

Google Removes Right Side Ads: 1 Month Out, Minimal Impact

Google Removes Right Side Ads: 1 Month Out, Minimal Impact

On Feb 18th, Google began to roll out changes to the SERP, resulting in the elimination of right side ads. We shared our initial thoughts on the implications this would have for paid search right after the change occurred. Though our initial projections were mostly on target, we were surprised to find that some of our predictions, particularly for keywords ranking in position 1-3, have shifted in CTR and CPCs differently than expected.

Full article: http://www.seerinteractive.com/blog/google-removes-right-...

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