28 Mar '16, 1pm

@sengineland

Giving users what they want is also the foundation of Google’s approach to innovation, according to Ben Wood, director of channel sales at Google. While Google does have sales teams, it has built its business on others, such as ad agencies, selling for them, which is only possible because it has always been user-focused. As part of that mindset, Google recently eliminated ads in the right rail/column of its search engine. For a company that makes 90 percent of its revenue from advertising, with much of that from AdWords, that action seems contrary to a successful sales model. Yet putting users first and constantly adapting to new expectations is what drives Google’s success.

Full article: http://searchengineland.com/search-disruption-coming-9-ex...

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