24 Feb '16, 8pm

What My Failed Yard Sale Taught Me About Marketing

I’m a big fan of yard sales. Mostly because I’m a big fan of stuff; especially cheap stuff that barely works. But, as you can imagine, one of the consequences of being a fan of stuff is actually acquiring a lot of stuff so one day, after rummaging in my basement for an hour to locate a snowboarding jacket, we figured it might be time to free up some space. It was finally time for me to throw a yard sale of my very own! Being a marketer, this excited me. After all, I do this for a living. Clearly this would be the most epically successful junk-liquidation ever. Once I finished rubbing my hands together in anticipation, I cracked open my laptop, picked a font, and typed “Marketing Plan” in bold letters at the top of a fresh new spreadsheet. In the weeks leading up to our yard sale I would generate some buzz on the local Facebook group. I would post select items on Craigslist...

Full article: https://www.portent.com/blog/user-experience/marketing-an...

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