18 Sep '12, 5am

Google Rolls Out Car Insurance Comparison Shopping in UK

Google is rolling out their car insurance comparison service across the UK. It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts comparisons earlier this year, at the top of the organic search listings. Interestingly, the language identifying the comparison results, marked as Sponsored, has changed since the launch of those previous products . Early in the summer, the info box that appeared on hovering over the information icon on the listings read in part, “We may be compensated when the user clicks to contact, fills out an application with, and/or receives a product from a product provider.” Now, the disclaimer reads, “Our service is free to you but to operate this service, we are compensated by some of the providers.” The difference is subtle, but allows for Google to charge a fee for listing, rather than an affiliat...

Full article: http://searchenginewatch.com/article/2206117/Google-Rolls...

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