31 Jan '16, 2pm

The Fine Bros Backlash and the Problem with Licensing Video Content

The reality is that a simple combination of gestures, to protect their assets and include their community in the process, has backfired completely. They have alienated their subscriber base by protecting their brand. Their only way out of this is to deliver on their claims, exactly as they have stated them. They will need to provide help and guidance to anyone that joins this licensing MCN and only protest other content that is a clear and obvious rip off of their popular series. If, as a result of their trademarks, random react videos are struggling to get through YouTube’s Content ID , it will only reinforce the idea that they are trying to control the market with legal action, even if they aren’t actively making the strikes themselves. Execution will be critical for FBE in this venture, as it could harm their core brand even more than just “React World” if they don’t pu...

Full article: http://www.reelseo.com/licensing-video-content-fine-bros/

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