31 Jan '16, 11am

10 Tips to Make Content Marketing Work for Small Budgets by @neilpatel

Missed one of the most important factors for most highly popular sites – Lowest Common Denominator! Knowing your audience(s) is important- for all aspects of Internet Marketing (including Content Marketing). Realising that not only do you have 2 primary groups (consumer and peer), but different subgroups is just as important. You need to create content for the largest group – and that is often the least … the lowest … aw hell, lets just say that you aren’t often creating content for the smartest/most experienced. You’re not writing to impress the top tier folk in your industry. You’re not ‘really’ going in-depth and nitty-gritty, you’re just being thorough and covering the bases. By targeting the major audience, you get the most reach … and they are often far easier to please, satisfy and impress. Better still, they are also easier to find topics/concepts to create for

Full article: https://www.searchenginejournal.com/10-tips-make-content-...

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