31 Jan '16, 10am

Four benefits of aligning SEO and UX when building your website

In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story. SEO is about understanding what consumers are looking for and recognizing how a brand can provide value in that moment. We know that Google increasingly considers user behavior signals . Factors like page load time, button size on a mobile screen and ad cluttering above the fold all speak to the weight of user experience signals in the organic search algorithm. Thinking beyond the keyword to understand what consumers truly want to consume – not to mention how, where and when – is when SEO evolves from tweaking metatags to enhancing your brand’s digital ecosystem. As a result, SEO has as much to do with how users engage on a site as it does with rankings. This concept is the reason that there are almost 5m Google results when you search for ‘UX and SE...

Full article: https://searchenginewatch.com/sew/how-to/2433286/four-ben...

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via @matt_secrist, @sejournal

via @matt_secrist, @sejournal

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