30 Jan '16, 10pm

How to: Make 10x Content Achievable - Portent

You can still create 10x content, though For those who don’t know: 10x content, originally defined by Rand Fishkin , is content that’s 10x better than the current best item in a search result for a particular topic. The following may or may not be entirely true. But it’s realistic: I nearly killed a colleague for Hanukkah. We were eating lunch. I said “Think of our job as producing 10x content.” He choked on his tortellini. While I used to get that on a lot of blind dates, I’ve never seen it from a fellow marketing nerd. Hell, I was even buying—he had zero incentive to fake death. After the Heimlich maneuver, he gasped that 10x content sounded far too expensive, his team wouldn’t have the time and he couldn’t pay us to do it, etc., so heading to the hospital with pasta stuck to his uvula seemed like a good way to avoid the whole problem. I felt better, realizing he hadn’t ...

Full article: https://www.portent.com/blog/internet-marketing/make-10x-...

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