30 Jan '16, 9am

#digitalmarketing today is more about science, less about magic

But there’s a critical place for all of you who are not so savvy. The folks who draw stick figures or have trouble writing. There’s a place for you because so much of what we do today is drawn from the ability to work with, navigate and excel at very important software that help us get the job done on a daily basis. A place because numbers and analytics are the battery that helps the marketing clock keep ticking. Because everything we do today requires measurement. It’s what allows us to track ROI and deem a project successful or unsuccessful. And the tools available to us today allow us to track at a microscopic level. It’s no longer guesswork like it was in the 60s. We can prove the true value to our work.

Full article: https://www.semrush.com/blog/digital-marketing-today-is-m...

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