30 Jan '16, 12am

Why grave misconceptions about #SEO still exist:

SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have remained in constant flux since the beginning. Nevertheless, most of the fundamentals of SEO have remained consistent. Despite this consistency and the relatively predictable nature of gradual, iterative Google algorithm releases, misconceptions about the strategy still persist. Two Types Of Misconceptions If you break it down, there are two broad categories of misconceptions about SEO, each of which is damaging in its own way. The first category is misconceptions about what SEO is and what it’s used for. Misconceptions here include: SEO is a strategy for spammers and scammers, using black hat tactics to manipulate rankings. SEO is expensive and unpredictable and has no real measurable ROI. SEO is a fad or a temporary strategy that isn’t wo...

Full article: http://searchengineland.com/grave-misconceptions-seo-stil...

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